Academic Experience
● Gangadhar Meher University, Assistant Professor (Guest Faculty) (15th July 2024 to Present)
● Rajkumar College of IT & Management, Assistant Professor (10th July 2023 to 29th Feb 2024)
● Gangadhar Meher University, Doctoral Researcher (1st Jan 2020 to 6th July 2023)
● Rajkumar College of IT & Management, Assistant Professor (1st Aug 2017 to 31st Jan 2020)
● Directorate of Distance and Continuing Education, Sambalpur University, Assistant Professor (1st Aug 2015 to 30th June 2017)
● Govt. Women’s College, Lecturer (9th July 2013 - 31st July 2015)

Corporate Experience
● Eastrn Media Limited, Associate Consultant (E-Commerce and Digital Marketing) 5th May 2007 - 30th June 2013

Academic Counsellor (Open and Distance Learning)
● Indira Gandhi National Open University (2024 to Present)
● Odisha State Open University (2019 to 2023)

Research Area

Focused on addressing operational challenges in e-commerce through the application of AI and Machine Learning, with a particular emphasis on optimizing business information systems, refining marketing strategies, and supply chain optimisation. The goal is to drive innovation and operational excellence across e-commerce platforms.

Research Guidance

National Publications

1. Panda, P., Maharana, K. C., & Munda, R. (2022). Strategic transformation from food to e-food: A customer perspective analysis. In Artificial intelligence and digital diversity inclusiveness in corporate restructuring. Nova Science Publishers. https://doi.org/10.52305/DPEM1704 [Index: Scopus; Impact Factor: ]
2. Tripathy, P.C. and Maharana, K.C. (2015) Do Violent Movies Create Violence In Youths? -A Study, Journal of Commerce and Management Thought, 6(3) pp.427- 444,https://doi.org/ 10.5958/0976-478X.2015.00026.9 [Index: UGC; Impact Factor: ]
3. Maharana, K. C. & Acharya, S. C. (2023). Training Initiatives for Weavers' Skill Enhancement: An Impact Assessment Study. IITM Journal of Business Studies, 11(1) pp.261- 269. [Index: UGC; Impact Factor: ]
4. Maharana, K. C., & Acharya, S. C. (2023) Exploring Consumer Loyalty towards Sambalpuri Handloom: A Structural Equation Modeling Approach. Orissa Journal of Commerce, 44(1), pp. 27–43. https://doi.org/10.54063/OJC.2023.V44I01.03 [Index: UGC; Impact Factor: ]
5. Tripathy, P.C. and Maharana, K.C. (2015). " Effectiveness of Creativity and Innovation in Advertising-An Empirical Analysis towards Changing Market Attitude" Management Today, 5 (1) pp.33-40 [Index: Other; Impact Factor: ]
6. Maharana, K.C., & Acharya, S.C. (2023) Customers' Attitude towards Online Shopping of Sambalpuri Handloom: A Study on Sambalpur District, International Research Journal of Modernization in Engineering Technology and Science, 5 (1) pp. 822 – 828 [Index: Other; Impact Factor: ]
7. Maharana, K.C., & Acharya, S.C. (2022) Mapping the Research Landscape of Indian Handloom: A Bibliometric Analysis, Odisha Journal of Commerce and Management, 8(1) pp. 109-120 [Index: Other; Impact Factor: ]
8. Maharana, K.C., & Acharya, S.C. (2023) Evolution of Sambalpuri Handloom in Odisha: Retrospect and Prospects International Journal of Research Publication and Reviews, 4(2) pp. 1449-1455, https://doi.org/10.55248/gengpi.2023.4231 [Index: Other; Impact Factor: ]

International Conferences

1. Maharana, K.C., Kumar, B., & Kumar, P. (2024, October 25-26). Optimising handloom price prediction: Leveraging diverse features for superior accuracy using machine learning. In ICAII-2024: 2nd International Conference on Emerging Technologies in Artificial Intelligence, IoT, and Blockchain. R.V.S. College of Engineering and Technology, Jamshedpur, India, in collaboration with California Miramar University, San Diego, CA, United States. SPRINGER [Index: Scopus ]

National Conferences

1. Maharana, K.C., “Do Violent Movies Create Violence In Youths?-A Study”, National conference on Electronic Media and Youth Violence, NCEMYV - 14, DAMITS, Rourkela, Odisha, India, 11th and 12th October 2014 [Index: ]
2. Maharana, K.C, “Social Media as a Marketing Tool: A study on its effectiveness and usage to Bhubaneswar Marketers”. National Seminar on Reviving Indian Economy: Issues and Challenges, Sambalpur University, Odisha, India, 15th -16th March 2014. [Index: ]
3. Maharana, K.C., and Acharya, S.C. “Evolution of Sambalpuri Handloom from Local to Global'', National Seminar on Innovation and Sustainability: Application assessment in emerging business environment ISAAEBE - 21, Gangadhar Meher University, Sambalpur, Odisha, India, 28th - 29th June, 2021 [Index: ]
4. Maharana, K.C., and Acharya, S.C. “Productivity Analysis of Handloom Industry: Pre and Post GST Regime” National Seminar on Taxation and Economic Development, Gangadhar Meher University, Sambalpur, Odisha, India, 17th - 18th March 2022. [Index: ]
5. Maharana, K.C., and Acharya, S.C. “Mapping the Research Landscape of Indian Handloom: A Bibliometric Analysis” National Seminar on People Planet and Profit: A Journey towards sustainable development goals, Gangadhar Meher University, Sambalpur, Odisha, India, 28th - 29th March 2023. [Index: ]

Graduate Level:

● Business Research Methods
● E-Commerce and Digital Marketing
● Statistical Methods
● Computerized Accounting
● Fundamentals of Data Management

Post Graduate Level:

● Managerial Economics
● International Business
● Quantitative Techniques in Management
● Computer Application in Business

Award, Honours and Achievements

1. Odisha Topper in Post Graduate Diploma in Mass Communication (2004), Indira Gandhi National Open University
2. Best Faculty in Commerce (2013), Govt. Women's College, Sambalpur

Books / Chapters Published

1. Maharana, K. C., Acharya, S. C., & Guru, S. (2024). Deciphering marketing challenges in the Sambalpuri handloom industry and predicting future trends through univariate time series modelling. In The handloom weaving: A multidimensional analysis. Royal Book Publishing. ISBN-9788119821792
2. Panda, P., Maharana, K. C., & Munda, R. (2022). Strategic transformation from food to e-food: A customer perspective analysis. In Artificial intelligence and digital diversity inclusiveness in corporate restructuring. Nova Science Publishers. https://doi.org/10.52305/DPEM1704
3. Maharana, K. C., & Acharya, S. C. (2023). A qualitative evaluation of transfer pricing mechanism of select multinational enterprises. In Taxation and economic development. Blue Rose Publishers.
4. Maharana, K.C. (2023) Data Science Methodology: Transforming Insights into Success. Amazon Kindle Publishing. (ISBN-13 : 979-8868196904) ? Web Link: https://www.amazon.com/dp/B0CNPXTVN9
5. Maharana, K., Mishra, S., Mishra, P. (2023) Digital Banking: Transforming Finance and Service Delivery, Notion Press Publication, India. ? Web Link: https://notionpress.com/read/digital-banking.
6. Maharana, K.C. (2023) Digital Marketing: Strategies for Success in the Digital Age, Amazon Kindle Publishing. (ISBN-13: 979-8862463125) ? Web Link: https://.amazon.com/dp/B0CM9NCRY3

Sponsored Projects

1. Business Analytics Projects (GitHub Portfolio Web Link : https://github.com/khirod82), Repository Link: https://github.com/khirod82?tab=repositories

Seminar / Symposia / Workshops / Short term Course organized

1. Course Introduced (Odisha State Open University)
2. Diploma in Banking and Insurance
3. Platform: E-Gyanagaar, Odisha State Open University, 2021
4. Course Credit: 32, Course Duration: 1 Year, Total Modules: 8
5. ➔ Web Link: https://egyanagar.osou.ac.in/prog-slm-dbi.html?d=090324013822

Members of Professional Bodies

1. Odisha Commerce Association
2. Open Science Framework
3. Odisha Corporate Foundation
4. Indian Society for Training and Development
5. Education Research and Development Association

Extra Responsibility

1. 1. Conducted Induction Programmes for Students under ODL System. (Odisha State Open University)
2. 2. Program / Course Coordinator of Master of Commerce and Diploma in Accounting. (Odisha State Open University)
3. 3. Committee Member (Syllabus), Master of Commerce, Diploma in Banking and Insurance. (Odisha State Open University)
4. 4. Committee Member (Unnat Bharat Abhiyan, UBA ), (Odisha State Open University)