7 years of teaching experience and actively involved in academic administration, including handling departmental tasks, coordinating seminars/workshops, and participating in curriculum development committees.

Research Area

Marketing and Behavioural Studies

Research Guidance

International Publications

1. Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances [Index: Scopus; Impact Factor: ]

National Publications

1. An Analysis of Stakeholder’s Perception on GST Implementation with Special Reference to GST Network and GST Council. [Index: UGC; Impact Factor: ]
2. Influence of Brand Loyalty and Brand Equity through Social Media Marketing on Buying Intention Towards Electronic Home Appliances. [Index: UGC; Impact Factor: ]

Graduate Level:

Financial Markets, Institutions and Services, Financial Statement Analysis and Reporting, Management Principles and Application, and Cost Accounting

Post Graduate Level:

Award, Honours and Achievements

1. Best Paper Award - 3rd Place, presented at International Conference on Marketing Innovation & Analytics, 2023 held at ISBM, Pune.

Members of Professional Bodies

1. 01