7 years of teaching experience and actively involved in academic administration, including handling departmental tasks, coordinating seminars/workshops, and participating in curriculum development committees.

Research Area

Marketing and Behavioural Studies

Research Guidance

International Publications

1. Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances [Index: Scopus; Impact Factor: ]

National Publications

1. An Analysis of Stakeholder’s Perception on GST Implementation with Special Reference to GST Network and GST Council. [Index: UGC; Impact Factor: ]
2. Influence of Brand Loyalty and Brand Equity through Social Media Marketing on Buying Intention Towards Electronic Home Appliances. [Index: UGC; Impact Factor: ]

International Conferences

1. An Analysis of Stakeholder’s Perception on GST Implementation with Special Reference to GST Network and GST Council. By CMS Business, JAIN (Deemed to be University), Bengaluru [Index: ]
2. Impact of Digital Marketing on Consumer Buying Behaviour Towards Electronic Home Appliances. By Malaviya National Institute of Technology, Jaipur [Index: ]
3. Influence of Celebrity Endorsement on Brands and Consumer Buying Behaviour Towards Electronic Home Appliances by International School of Business & Media, Pune [Index: ]

National Conferences

1. The Role of Integrated Marketing Communication in Digital Era: A Theoretical Analysis - By Indian Institute for Production Management, Kansbahal, Odisha [Index: ]
2. Climate Change and Sustainable Development Practices: A Bibliometric Study - By Gangadhar Meher University, Sambalpur [Index: ]
3. Impact of Technology Integration on Students Digital Literacy and Engagemennt - By Rama Devi Women’s University (Orissa Commerce Association) [Index: ]
4. Green Choices: Understanding Consumer Preferences for Eco-friendly FMCG products in Western - By Dharanidhar University, Keonjhar [Index: ]
5. The Role of Celebrity Endorsement in Consumer Purchase Decisions for Electronic Home Appliances: A Study in Western Odisha - By Ravenshaw University, Cuttack [Index: ]
6. Mediating effect of Social Media Marketing through Brand Loyalty and Brand Equity on Buying Intentions for Electronic Home Appliances: A Study on Western Odisha - By P.N.Autonomous College (Orissa Commerce Association) [Index: ]

Graduate Level:

Financial Markets, Institutions and Services, Financial Statement Analysis and Reporting, Management Principles and Application, and Cost Accounting

Post Graduate Level:

Award, Honours and Achievements

1. Best Paper Award - 3rd Place, presented at International Conference on Marketing Innovation & Analytics, 2023 held at ISBM, Pune.

Books / Chapters Published

1. Kewat, P. B. & Panda, P. (2021). Exploring the influence of Company Policy on Customer’s Conscience on E Food in Sambalpur Town of Odisha. Sustainable Business Environment: A Global Perspective. Kunal Books, 127-146, 978-93-8922-496-2.
2. Kewat, P. B. & Panda, P. (2023). The Role of Integrated Marketing Communication in Digital Era: A Theoretical Analysis. Urania Publishing House, 978-93-5658-063-3.
3. Kewat, P.B., Guru, S. and Jhankar, S. C., (2023). Impact of Public Expenditure on Higher Education and GDP. Bluerose Publishers, 978-93-5704-277-2.
4. Kewat, P.B. and Jhankar, S. C., (2024). Integrated Framework: An Analysis of Financial, Social and Sustainability Reporting. Research India Press, 154-172, 978-81-968274-0-3.

Members of Professional Bodies

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